Article Marketing The Slightly Harder (But Effective) Way
One of the most powerful ways to drive traffic to your site is by submitting articles to publishers. Most people fail to show massive results in this area because they don't put in a few extra minutes of effort to make their articles stand out.
The starting point of any good article is the headline. You should spend a good portion of your time on the headline itself. Make sure it grabs a passer's attention and it isn't something someone can say ho-hum to. It should make the user want to know more about what you are writing about. If you can't get the person to start reading your article, it doesn't really matter what is written in the article itself. Again, spend some time on the headline, it's worth it.
Next, the article needs to be engaging, informative and well written. You need to compel the user to read the entire article. Try to create a unique angle or slant on the topic. Then throw a bit of your unique personality into the mix. You are writing for humans here, not a computer, humans want to laugh and cry. Make sure to check for spelling and grammar errors. Even if you impart some very important wisdom in your article. If it seems like it was written by a 4th grader, nobody is going to believe what you say. Now, you'll want to send out unique versions to each publisher. The duplicate content penalty is real. The real name should be the omitted results penalty, but under any name it hurts your chances of creating back links that count and driving traffic. Create at least 3 versions of your article and get a software tool to merge them into a unique readable whole to be sent out.
Finally send out your articles to as many publishers as possible. There are dozens of software packages and services available to submit your article, though only a handful while send out unique content automatically. You can find some though, including free ones. Once you have the software, spend at least a hour a week building up your list of websites, newsletters and other publishers. Don't stop until you have at least a list of 5,000.
Once you do these things you will find the search engines love you more, traffic will flow to you and you'll have more back links. All it takes is a little extra time, which most people aren't willing to put in. Hardly a cost at all. Stand out from the clutter by taking action today.
Steven Lohrenz has been marketing online for several years now. His most powerful traffic generator is article marketing. He offers a free tool to do unique article marketing. You can get it here: Unique Article Submission Software
Published April 2nd, 2008
Filed in Business, Home Business